Google’s Tangible and Intagible assets assessment

Recently, we have been working on an assignment with the title of Application of RBV Model. we were supposed to visit either Apple or Google`s corporate website and identify some of the company`s Tangible assets, intangible assets, and organizational capabilities. Then we should specify which of those resources represents strengths or weaknesses  and which resources generate the sources of sustainable competitive advantage and why?

I and Sohieh started working on this assignment and the following Table of Content and file are final editions that we have uploaded it to BIHE course site:

Table of Contents

Google’s Mission. 3
Competition. 3
Products and Services offering. 4
Intellectual Property. 5
Google’s financial status: 6
SWOT analysis of Google. 8
Sustainable competitive advantages. 8
Works Cited. 10
Appendixes. 11
Appendix 1:  Annual financial statements of Google (2009). 11
Appendix 2:  Annual financial statements of Microsoft (2009). 11
Appendix 3:  Annual financial statements of Yahoo (2009). 11

You can download the file from: Application of RBV Model